NYCFC
ALONG THESE LINES
During NYCFC’s second year in the MLS, the team needed a campaign that could attract every New York sports fan to the stadium. The campaign paid homage to the city of New York, and what it means to be a New Yorker. It was disruptive for the category and quickly helped the team to nearly sell out their tickets for the rest of the season.
Client // NYCFC
Agency // Johannes Leonardo New York
Director // Logan Roos
Production Company // Greenpoint Pictures
Agency // Johannes Leonardo New York
Director // Logan Roos
Production Company // Greenpoint Pictures
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![](https://freight.cargo.site/t/original/i/03b8d9df84e8a7c65d81177e0c3b16a5958fd2f589d08ffd180dc305c28058de/IMG_2827_1340_c.jpg)
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