In our first campaign for Hoka, we made people fly like birds to show the world what it feels like to wear these shoes.

For this one, we did the opposite.

We brought a bird down to fly with humans.
An epic journey where a group of runners and bird are connected by the same feeling: The freedom of flying.

Client // Hoka
Agency // Anomaly Los Angeles
Director // Jonas Lindstroem
Production Company // Iconoclast
VFX // Parliament
Photographer // Anthony Blasko