sonnet
ROCKET
We were asked to help launch a new insurance company, but it wasn’t your regular insurance company. Not because it was the first fully digital insurance in Canada; this insurance was different because it was the first insurance company ever to believe in optimism.
With that powerful idea in mind, we launched the first spot, Rocket.
The commercial launched optimism, literally. Directed by award winning director Gary Freedman, Rocket introduces the message of optimism to the category asking everyone to think about what’s the best that can happen, instead of the worst.
The commercial launched optimism, literally. Directed by award winning director Gary Freedman, Rocket introduces the message of optimism to the category asking everyone to think about what’s the best that can happen, instead of the worst.
Client // Sonnet
Agency // Johannes Leonardo New York
Narrator // Michael J. Fox
Director // Gary Freedman
Production Company // Biscuit
VFX Company // The Mill
Agency // Johannes Leonardo New York
Narrator // Michael J. Fox
Director // Gary Freedman
Production Company // Biscuit
VFX Company // The Mill
DOLPHINS
The second spot was directed by Golden Globe nominee Marc Forster.
Shot in the Bahamas with the most incredibly happy wild dolphins, the film invites us to believe that we can all feel like them.
Client // Sonnet
Agency // Johannes Leonardo New York
Narrator // Michael J. Fox
Director // Marc Forster
Production Company // Tool
VFX Company // Framestore LA
Agency // Johannes Leonardo New York
Narrator // Michael J. Fox
Director // Marc Forster
Production Company // Tool
VFX Company // Framestore LA
Together with Sonnet, we created Coding Equality, a way to make the process of getting insurance to be more inclusive.
Removing the two boxes (M or F) from their website, we ended 150 years of archaic rules.
CODING EQUALITY
BRIDE
We also produced a film called Bride. Directed by the talented Matt Lambert, Bride is just a story of pure optimism about a transgender bride who’s not going to let the rain ruin her wedding. Not now, not after everything she has been through.
Client // Sonnet
Agency // Johannes Leonardo New York
Narrator // Joslyn DeFreece
Director // Matt Lambert
Production Company // Pretty Bird
THE VOICE OF OPTIMISM
2023 © MUNILYNCH. Los Angeles.